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A New Era for Safety Wise and ICAM


Safety Wise Solutions was founded in 2002 after CEO Gerry Gibb identified an opportunity to develop a standard approach to workplace incident investigations.

By 2004, the Incident Cause Analysis Method (ICAM) training was being delivered globally, with the team growing to nine WHS professionals in 2007.

To date, over 70,000 people globally have undertaken ICAM training and ICAM has been delivered in over 43 countries by a dedicated team of 16 members.

A New Era

In late 2015, Safety Wise commenced a significant project in partnership with learning development company, Croomo , to bring in a new era for Safety Wise Solutions.

In consultation with Croomo and the industry at large, Safety Wise embarked on a journey to refresh and update the ICAM range to ensure Safety Wise remains at the forefront of incident investigations and delivering exceptional incident investigation training.

Some of the exciting changes include the updating of all multimedia elements within our face-to-face training, new online learning modules as well as a new applet and software to assist investigations.

No matter where you are or what industry you operate in, Safety Wise, with our world class team has the solutions to protect your business through our suite of services- Investigations, Training and Risk Management.

What’s next for Safety Wise?

Over the coming months, Safety Wise will be releasing our revised training tools and applet to assist investigators. We’re also exploring and trialing additional training modules to complement our existing suite of ICAM training.

Want to check out what we’ve been up to? Take a look behind the scenes:!vlog/bc9vp

Interested in Knowing More?

Further information on Safety Wise’s Incident Cause Analysis (ICAM) Training is available from our website:

Additional ICAM Related Services

Safety Wise also offers the following additional services for sites that adopt the ICAM investigation analysis method:

  • Quality review of incident investigations using ICAM

  • Trend analysis of organisational factors contributing to serious incidents

  • Participation in investigations as an external / independent party


ABOUT THE AUTHOR- Luke Dam (Chief Operations Officer)

Luke has worked in various industries over the years including pharmaceutical, retail, manufacturing, and transport including iconic brands like WesFarmers, Goodyear, CSL Limited, and Incitec Pivot Limited.

His work in OHS and learning and development has seen him deliver services to clients, both internal and external as well as managing service delivery teams around the world.

Luke holds a Graduate Certificate of Management (Learning) as well as a Diploma of Occupational Health and Safety, a Diploma of Training and Assessment Systems, a Certificate IV Workplace Training and Assessment, a Certificate III in Mine Emergency Response & Rescue and a Certificate II in Public Safety (SES Rescue).

Luke is extensively involved in a project to establish an association dedicated to confined space safety and to drive change in legislation to promote best-practice in this high-risk area. Luke is passionate about online OHS and incident investigation communities, moderating a number of large LinkedIn groups boasting over 11,000 members globally.

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