As you’d expect in my role, I spend a lot of time talking with clients and would-be clients about ICAM and investigations. My aim in these conversations is to obviously sell our services, including ICAM training and ICAM investigations. I enjoy these conversations (generally!). I don’t always win the sale, but in nearly every conversation, I get the opportunity to learn about a business and the challenges they face. At times, I’ve been able to assist them even if it isn’t ICA